Conversational hypnosis is a form of hypnosis where you can put people into a light trance just by having a conversation with them. Rather than making someone lie down and close their eyes you simply talk to them in order to induce certain emotional states, in this case the will to buy what you are offering. Now this doesn’t necessarily have to be unethical because first of all you will do much better if you believe in your product or service and secondly you will not want complaints from disappointed customers as this will lead to a bad reputation. You actually want satisfied customers that give you lots of referrals.

The key to using conversational hypnosis in sales is to find out what their mental processes were when they last bought something, even better if it was a similar product or service. Simply ask them what happened the last time they bought a car, computer or insurance. Find out in detail what they thought just before they went ahead with the purchase. What did they notice that made them want to go ahead? The colour, the features, imagining how they would look in the new suit? When people imagine the past like this they actually go into a light trance, their voice tone will be lower and their eyes will glaze over as they remember the event in detail.

Make sure you listen out for the specific way in which they came to the decision. You might hear something like: “I looked at all the features and how they satisfy my requirements, I really loved the colour and then I felt a feeling in my stomach just telling me to get it”. Run through your normal sales pitch but make sure to focus on how their requirements are met, focus on the visual aspects of the product and how they are sure to be getting that special feeling from it. Then at the very end repeat what the went through when they decided to buy: “So when you see how all the features fit your requirements, looking at how much you love the colour red, you might be getting that feeling in your stomach that says: lets get this”.

Remember people are always telling you how they want to be convinced or sold to, you just need to listen out for it.